| Cut your advertising budget & Reach our worldwide reader base. |
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As of Oct 10, 2004:
over 33,000 Readers
"Readers" are individuals who download UwP issues and are identified by a cookie.
over 4100 Subscribers
"Subscribers" are individuals who register through UwP's subscription form to receive notices of new issues.
5 min. 16 sec
Average length of time a visitor stays on uwpmag.com (timeout is 10 min)
| An excellent resource for beginners - I bought my underwater camera kit from an advert in Underwater photographer.
Beginner/UK
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Our subscribers provide input for the future content of UwP. (However our readers personal information shall always remain private!)
| I am an absolute novice when it comes to underwater photography, but have recently bought a digital camera and underwater housing. I have downloaded all past UWP and finding it very helpful in perfecting my techniques..
Beginner/Australia
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Current Issue |
visit our current issue sponsors
Advertisments in UwP include hyperlinks to UwP sponsors' web pages and email addresses.
| One of the things I love about the mag is the no BS attitude. I get the feeling that even the ads can be believed because they wouldn't be allowed in otherwise. Of course I know bills have to be paid but you know what the US magazines are like! I no longer subscribe to any of them or read them online except for Dive Training. Another thing I like about UWP is I feel treated like an adult. Please tell Peter I appreciate both!
Intermediate/USA
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| I just came across your website now and am downloading issue #17 because of the article on Olympus 5060. I am in the market to purchase a digital underwater camera within 30-45 days and am researching different possibilities. Any advice? budget approx 1000usd-1500usd for camera,housing strobe.I like macro a lot but would also like decent wideangle. So far your magazine looks great!!!! Great idea ( web magazine )!!!
Intermediate/Canada
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>>>
Reach an established audience of over 33,000
underwater photographers & wanna-be's for a
fraction of the cost
of conventional dive magazine advertising
>>>
Integrity
Underwater photographers worldwide appreciate UwP for its honest, illustrated, underwater camera equipment reviews; underwater photography tutorials; photographer-friendly destination articles and news of underwater photography contests, exhibitions, new equipment, books and underwater photography classes.
We keep production costs to a minimum and there are no advertising salespeople, keeping UwP rates low!
Other than the association with a fine magazine with a sterling reputation a UwP sponsor receives:
Ad Space in UwP Magazine Issues:
- active links from your ad to your website
- your website links appended to content-appropriate articles
- continued availability of your ad in archived issues
All links can go to any web page of your choice for tracking.
Contact us for further information:
email: marketing@uwpmag.com
Peter - UK Tel & fax 44 (0)20 8399 5709
We confirm the location and number of our readers by analyzing statistics from the UwP site using a sophisticated geographical database linked with our top notch analysis tools.
This database is the same as used by Yahoo and the top search engines to determine advertising by country placement.
| UwP Reader Geography - By Country (July 1 - Oct. 14, 2003 website download page visitors ) |
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51% |
USA Great Britain Canada Australia Germany Japan Hong Kong China |
2% |
Singapore Netherlands France Sweden Spain Italy Korea Malaysia |
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| UwP Reader Geography - By Region (July 1 - Oct. 14, 2003 website download page visitors ) |
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54% |
North America Western Europe Asia Australia Northern Europe Middle East Eastern Europe South America |
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Over 33,000 readers CHOOSE to read UwP.
(as of Oct 10, 2004)
Why do we think that is a good number?
Some publications report large mailing lists, a large number of visitors to their web site or large numbers of paper or CD issues distributed. How many of those actually choose to read the email or the publication?
UwP is distributed via the web. Since April 4 2003 we have set up this web site to count unique, individual visitors who download an issue.
We set a cookie (used only for identifying each unique computer which downloads issues) .. and only count them once.
We report with certainty that since we began marketing UwP in August 2003, at least 33,000 different web site visitors downloaded over 155,000 copies of UwP....
As with hard copy publications, we can only guess how many additional readers bypassed our download page to get an issue, received UwP issues in an email or on a CD, or shared one copy on a single computer.
email: marketing@uwpmag.com
UNDERWATER PHOTO *equipment manufacturers, Should be advertising in UwP Our readers are 100% interested underwater photographers & wanna-be's who choose to download issues! |
"Unique Visitors" is a number not easily determined without considerable effort. The graph below represents a minimum "unique visitor" to the web site count. Visitors since April 2003 are identified via a cookie. Visits from spiders, robots and the like are not included.
| i am interested in taking an underwater photography course and would be grateful for any information you could send me or if there are any specific courses you could recommend to me.
Beginner/UK
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| I'm a Commercial Photographer based in London that is looking to move into the Underwater area.
Pro Photographer/UK
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| I have read every copy of UWP to date - it just keeps getting better. What a thrill to find the new website. It's bright, informative and attractive - just like the magazine it represents. Kudos to Peter Rowlands and everyone else involved.
Beginner/USA
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| Top 5 Interests (updated Oct 10, 2004) |
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| Digital Cameras | 76% |
| Basics & Principles | 73% |
| Photo Tips | 69% |
| Underwater Cameras | 59% |
| Housed Cameras | 53% |
| Marine Life | 48% |
| Destinations | 47% |
| I am an experienced diver (almost 40 yrs., since I was 9), but new to photography. Tips to get me started would be helpful. I have been renting film cameras, but am fixing to purchase a Sealife DC250 digital with most accessories. This is the direction I am interested in for "how to" tips. Thanks! I'm glad I found you guys.
Beginner/USA
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email: marketing@uwpmag.com
| email: marketing@uwpmag.com for an advertising agreement form with complete details for each size ad. | |||
| 2005 UwP Issue Advertising Rates | |||
| Ad Rates per issue |
1 time | 3 series | 6 series |
| Full page | $1015 | $765 | $510 |
| 1/2 page | $765 | $575 | $375 |
| 1/4 page | $550 | $450 | $310 |
Prices are per issue. 1 time rate requires payment in advance. Free initial ad preparation for 3 and 6 series advertisers. During the life of a series ad, new ad layouts may be submitted for replacement in the next issue at $35 per change. Replacement ads must be received before the advertising deadline for the target issue. |
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| Just got adv certified and would information on purchasing a digital underwater camera. Good quality, long lasting, good value.
Beginner/USA
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| I just found your site. I am very new at underwater photography, although I have some experience above the waves. I look forward to reading your issues.
Beginner/USA
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| Issue | Publication Date | Ad Deadline |
| New publication schedule for 2005 | ||
| UwP 24 | March 1, 2005 | Feb. 15, 2005 |
| UwP 25 | May 3, 2005 | Apr. 19, 2005 |
| UwP 26 | July 6, 2005 | June 22, 2005 |
| UwP 27 | Sept. 7, 2005 | Aug. 24, 2005 |
| UwP 28 | Nov. 2, 2005 | Oct. 19, 2005 |
| UwP is published bi-monthly. | ||
